Introduction
Whether your business is large or small, you need a strategy for digital marketing. You don’t want to waste money on advertising that doesn’t work, but it can be hard to know where to start. With so much information out there about what works and what doesn’t when it comes to digital marketing tactics, how do you know which ones are worth trying? Here are seven tips for getting started with WhatsApp as part of your overall marketing plan:
Think of WhatsApp as email.
The way to think about WhatsApp is as an email. All of the same rules apply, and you should use it with this in mind. Here are some tips:
- Use a clear subject line. You don’t want people to have to guess what your message is about, so include one that makes sense and provides clear context for the content inside.
- Use a clear call-to-action (CTA). Make sure your CTA tells users what action you’d like them to take—whether that’s downloading something or signing up for your service—and makes it immediately apparent how they can do so.
- Keep things short and sweet. If possible, keep messages under 100 words; otherwise, get straight into the point of what you’re saying without being overly wordy or rambling on too long about unnecessary details if there’s only one thing worth saying in response.
Create a clearly defined strategy.
A clearly defined strategy is the foundation of any business. Every company has goals and objectives, but what sets them apart is their ability to create and maintain a strategy that helps them achieve those goals. A well-thought out strategy lets you know what you want to accomplish with your digital marketing efforts, how you’re going to do it, and when those results will be achieved. A good strategy should be flexible enough that it can change at any time but still remain firmly rooted in your core objectives as a company or brand.
For example: Let’s say you’re starting a new online business selling furniture pieces from around the world. You want your customers to see these items as being exotic—something very different from what they might normally purchase from other retailers nearby—so part of your digital marketing plan is creating content about how beautiful these products are compared with others like them out there on the market today (and maybe even tomorrow).
Create focused campaigns, not random blasts.
The first way to get a handle on your digital marketing is by creating focused campaigns, not random blasts.
In the realm of e-commerce, this means going after one niche market at a time; for example, if you sell dog shampoo online then you might start out with only targeting dog owners who are in the market for shampoo. Then once that campaign has been successful, you can expand it by creating new, more specific campaigns and targeting them at different niche markets such as those who own small dogs vs large dogs and those who have short hair vs long hair.
By focusing on one campaign at a time instead of trying to do too much all at once will help keep things manageable and allow you to achieve success with each campaign before moving on to the next one. Another benefit is being able to see what worked well in each individual campaign so that when it comes time for launching another one (or even multiple ones), there’s less guesswork involved as far as where best place focus efforts towards achieving results through subsequent campaigns so they’ll work better than last time around
Pay attention to timing.
One of the most important aspects of WhatsApp marketing is timing. It’s also one of the most difficult things to get right, but it’s worth paying attention to. The key here is to think about when people are most likely to be using their phones and devices for messaging, such as during work hours or after school.
If you’re sending out an ad for a new product or service, it’s usually best not to do so at 9am or 5pm because these are peak times where you’ll find yourself fighting for attention with other brands vying for your audience’s attention too. However, if your business has something special going on that day (like a promotion), then sending out an ad could be beneficial since there will be more people looking through their messages than usual and potentially more open-mindedness towards receiving them.
In any case, being deliberate about when you send out messages through WhatsApp can help increase engagement rates and improve customer satisfaction by ensuring that those who receive your message are actually ready and willing recipients of whatever information they contain.
Use images and videos if possible.
Your website, social media pages and blog posts are all excellent places to use images and videos. Users are much more likely to engage with your content if they can see or hear it in action.
You should also consider using GIFs on social media platforms like Facebook or Twitter, but we advise against putting links in your posts or tweets as these do not always translate well into the visual world of social media.
If you have an ecommerce site that sells products, you might want to include a product table or gallery so people can see exactly what they are buying before they purchase anything – this is especially important if it’s a product that requires assembly! If you sell digital goods like videos or ebooks then consider adding some free samples onto your website so potential customers know exactly what they’re getting before making their decision about whether or not it’s worth paying for something else later on down the line.”
Be appropriate.
The fact is, you’re not the only marketer out there trying to capture an audience. When it comes to digital marketing, there are a lot of people who want your attention—and they will do anything they can to get it.
So how does that impact you? Well, if you follow the tips above, you should find yourself in good shape for digital marketing success. But when all else fails and things go wrong (and they inevitably will), it’s important that you keep this final tip in mind: be appropriate. Don’t spam people with messages asking them to buy something or click on links that don’t make sense; don’t send out too many messages; don’t send out messages that are too long; don’t send out messages that are too short; and most importantly of all, don’t send out messages that confuse your audience or leave them wanting more information than was provided by the initial message.
Make sure you have everything in writing and that the recipient knows what they’re getting into when they give you their number.
One of the most important things you can do to help your company is to establish a legal foundation for your digital marketing efforts. This includes establishing a privacy policy and terms of use, as well as having a contract in place with all parties involved.
As you put together these documents, make sure that they are clear and easy to read so that your customers know what they’re signing up for from the start. If someone doesn’t understand something, chances are they will ignore it or not read it at all. The last thing you want is for anyone reading those documents later on down the line thinking that they didn’t know what they were getting into when giving out their number or address!
You can use WhatsApp for your marketing efforts just like email or SMS text messaging, with compelling results.
You can use WhatsApp for your marketing efforts just like email or SMS text messaging, with compelling results.
Here are some ways to leverage the power of WhatsApp:
- Use it as a follow-up tool: Once you’ve sent out an email newsletter or other type of digital message, continue the conversation by asking recipients what they think and how they feel about the content. This will help you gauge how well-received your message was and make future emails more effective.
- Answer questions quickly and efficiently using WhatsApp: If someone has a question about something in one of your messages, take advantage of this opportunity to engage them further. They may not have time to call or email back right away but may be willing to chat via WhatsApp since it’s convenient and quick—and because it feels more personal than texting or emailing (even if it’s still technically less “personal”).
- Share information by using WhatsApp groups: You can use groups as another way to keep people engaged with your brand after receiving one message from you—especially if there are multiple people involved with each group conversation who are interested in hearing updates from you regularly rather than just once every few weeks/months/years (depending on how often they receive these updates).
Conclusion
We hope our tips have given you some ideas for how to use WhatsApp as part of your digital marketing strategy. WhatsApp is a great way to reach people, but it’s important that you keep in mind the differences between this platform and other social networks like Facebook or Twitter. Be sure not to spam people who aren’t interested in receiving messages from you—and always remember the golden rule: “If it doesn’t feel right, don’t do it!”
