Skip to content

Social selling strategies for B2B company in 2023


What is social selling?

Social selling is a sales technique that involves using social media to connect with potential customers, build relationships, and ultimately drive sales. It is a way for salespeople to reach out to prospects and customers through social media platforms. It has been growing in recent years as more and more businesses are using social media to reach out to their customers and generate leads.

Why is Social selling important to B2B companies?

The social media platform has a large number of user base. Till 2022 almost 4.59 billion population are using social media. It represents 58% percent of the globe’s population and allows you to target enough prospects and potential customers.

 Besides, there are many benefits for B2B companies to use social media. Here are some tips:

1, You can get business intelligence from it:

Social media is an essential source of business that can help companies to make informed decisions and drive growth. Especially a wealth of information about consumer behavior, preferences, and trends. By analyzing data from social media, businesses can gain valuable insights into their target market and make informed decisions about their products and services. For example, you can analyze customer behavior, preferences, and trends.

2, It allows for targeted outreach:

 As we said, social media platforms offer a wealth of information about users, which can be used to identify and target specific demographics and decision-makers within a company. For example, if you want to reach out to potential clients. You may need to use search and messaging tools to find and connect with these prospects then you can directly message or merge with them.

3, It can help to generate leads:

  By building relationships with prospects and engaging with them on social media, B2B companies can generate leads and nurture them until they are ready to purchase. For example, by sharing valuable content on social media, you can attract the attention of potential clients and show them that you are an expert in your field. This behavior can build trust and establish your company as a thought leader.

4, It allows for real-time communication:

 Social media allows real-time communication with prospects and customers, which can help promptly address questions, concerns, and feedback. In addition, more than 40% of sales reps use DMs to provide support, which is an effective strategy for converting prospects and existing customers.

Which social media platforms are suitable for social selling? 

1.LinkedIn: LinkedIn is a professional networking site that is particularly popular for B2B companies. It has several features that make it well-suited for social selling, including the ability to connect with potential clients, share content, and create targeted ads.

2. Twitter: Twitter is a social media platform that allows you to connect with potential clients and share content in real time. You can use Twitter to engage with your audience and build relationships with potential clients.

3. Facebook: As the biggest social media platform, it has nearly 3 billion users in globe wide. Facebook is a social media platform that is used by a wide range of businesses for social selling. 

Are there any social selling tools?

Yes, there are many tools for it, and it’s for different purpose, and it is for various purposes:

1, Business intelligence:

ZoomInfo: ZoomInfo is a business information and analytics platform that helps companies find and connect with potential customers. It provides access to a database of over 150 million business professionals and over 8 million companies, along with tools for searching and filtering through this data to find specific individuals and organizations.

2, engagement: 

LinkedIn Sales Navigator: This sales-focused version of LinkedIn helps you find and connect with potential customers. It includes lead recommendations and a “Social Selling Index” to track your progress.

Hootsuite: This social media management platform allows you to schedule and publish posts, engage with followers, and track your social media metrics.

Sprout Social: This is another social media management platform that helps you manage your social media presence and engage with customers. It includes features such as social listening and analytics.

3, data mining + engagements:

SocialEpoch: Socialepoch provides end-to-end solutions for FACEBOOK and WhatsApp. This tool has sales intelligence, proactive social engagement, technology-led marketing Automation, all in one sales platform, and other vital features to help companies establish an entirely social selling system 


Social selling has become increasingly popular in recent years, as social media has become a part of many people’s daily lives and a powerful marketing tool for businesses. Choose wisely on social platforms depending on your target audience. It’s important to do your research and test out a few different options before committing to a specific set of social selling tools.