Introduction
The world of finance is evolving rapidly, and companies are having to adapt to that change. In fact, some of the most successful financial services companies in the world have adopted WhatsApp for business as a cost-effective way to send quick messages and gain important insight into their clients’ preferences.
When you’re looking for a simple way to communicate with customers quickly, WhatsApp for business can be an effective option. The platform has over 1 billion users worldwide, so it’s easy to get your message out there—and it also allows you to track how many people have read each message and when they last opened it!
Insurance Companies
There are many ways that insurance companies can use WhatsApp to their advantage. One way is to send out reminders to clients about policies and services they need to renew. Another is to send out messages about new products and services that the company has decided to offer.
Another way is for a customer service representative or salesperson in an insurance company’s office to use WhatsApp as a means of communicating with their clients or prospects when they’re away from their desks, so that they can take care of their business outside of work hours without having missed any important information along the way.
Brokerage Firms
Brokerage firms use WhatsApp to share important news, market updates and other information with their clients. They also use it to send out reminders about important events.
Lending Companies
Lending companies (and other financial services companies) use WhatsApp to send out loan offers and reminders to clients, as well as to streamline client interactions. As one group of lending professionals told us, “We use WhatsApp because it’s free, fast and easy. We don’t have to download another app or create an account with another provider—we just send the SMS directly from our messaging app on our phones. Our clients love it because they know they can always get in touch with us when they need something urgent.”
Insurance companies also rely on WhatsApp for its convenience and speed of communication. As one insurance professional said: “We send alerts about policy renewals via WhatsApp because it allows our customers access anytime, anywhere in the world through any device—no matter where they are or what time zone they live in.”
Finance Companies
WhatsApp is used as a marketing tool by some financial services companies to send out updates on their company, new products and services, or the economy. Some companies use WhatsApp to send out updates on the stock market as well.
Some of the most successful financial services companies in the world use WhatsApp to communicate with their clients and prospects:
- Vanguard Group – The largest mutual fund company in America uses WhatsApp to update its members with no-hype messages about investing. They write things like “Don’t panic!” when there’s talk of another market crash, or “Here’s how we invest” when there’s news about how often people trade stocks now that they can do it online directly from their phone.
- Berkshire Hathaway – Warren Buffett himself uses WhatsApp! He texts his employees every day at 8am to tell them what he thinks will happen with markets over the next several years (his predictions are usually accurate).
WhatsApp for business is an effective way for financial businesses to send quick messages to clients and prospects.
WhatsApp is an excellent way to communicate with clients and prospects. Here are some ways you can use WhatsApp for business:
- Send a quick message explaining an upcoming event, or how to benefit from it.
- Tell your clients about the latest product or service you’ve launched.
- Share a link that has useful information related to finances and investing, such as an article on retirement planning or how to invest in real estate abroad.
You can also send important updates about your business that may be required by law, such as when customers need to file taxes on any investments they have made with your company.
Conclusion
As you can see, WhatsApp for business is an effective way for financial businesses to send quick messages to clients and prospects. With the ability to send images and videos, as well as voice messages, it gives companies a lot more flexibility than email or SMS. Most importantly, WhatsApp has become the standard messaging app in many countries around the world—so if you want your customers to be able to reach out and contact you (especially internationally), then this is a great option for doing so!
