As the world is moving to complete digitization, WhatsApp has taken a center stage to become a major game-changer in the world of digital marketing.
Businesses of all sizes are shifting their focus to WhatsApp marketing. That’s where WhatsApp Business and WhatsApp Business API such as SocialEpoch are bridging the gap between customers and businesses. WhatsApp-based marketing creates an impact that matches no other. With its ever-growing user base, it only makes sense for businesses to focus more on WhatsApp marketing.
But having a great marketing platform or an innovative idea alone cannot be sufficient to create a major impact. It requires the right execution and a means to track the impact of the approach that can ensure that the campaign reaches its right target.
Here are a few tricks that can help make a huge impact on your marketing.
4 Marketing Tricks To Make A Big Impact Using SocialEpoch
SocialEpoch can prove to be an indispensable part of your marketing. Here is how it can help you with marketing tricks to create a huge market impact:
1. Measure your Growth
You may be great at marketing and your WhatsApp messages may receive a high level of engagement. But at the end of the day, what matters is how many lead conversions you make and how many deals you close, or how many new clients you make.
Your growth hacking techniques need to be measured to identify what works for you and what doesn’t. There may be times when your big-budget campaign may get thousands of responses but only 8 to 10 conversions. At the same time, a free ad campaign could generate hundreds of customers. Constantly measuring your growth in terms of customer engagement, new leads, and conversions can help you keep a track of your best marketing strategies and save you a lot of time and futile efforts.
SocialEpoch dashboard gives you a visualization of your daily analytics such as engagement rates, no. Of new connections, clients with the highest engagements, and more. Through the SocialEpoch dashboard, you can measure your daily growth and keep a track of your most successful marketing strategies.
Read more: WhatsApp SCRM: The Best Way to Carry Out Customer Service
2. Always Stay On Your Customer’s Minds
How frequently do you engage with your customers?
Every day, every week? If it’s anything more than that, you may be at a high risk of customer churn. Just because your customer loved your products doesn’t mean they will they will be your customer forever.
There are thousands of brands out there who might be selling the same products and might even offer a better deal. Your customers will tend to drift to other brands if you don’t remind them why loved your products in the first place. Engaging with your customers on a constant basis can help you be on their minds and will reduce your risk of losing them. Moreover, regular interactions through personal chats and group engagements can help you build a strong relationship with your customers and earn their trust and loyalty.
With the SocialEpoch User persona feature, you can create a detailed database of your customers with information such as their purchase history, location, interests, and also mention the last follow-up date and the schedule for the next follow-up. This will help you personalize your customer experience to a whole new level and maintain a consistent schedule for follow-up.
Read more: Cracking The Buyer Persona Code For Effective WhatsApp Marketing
3. Show Why Your Product/Service Is So Amazing
One common mistake that most businesses make is to claim that they are the best product or service.
Well, there is nothing wrong in claiming to be the best but just words may not be able to convince your customers about your products. Your claim should be backed up with the ‘why’ of it.
For example, if you claim to sell the best coffee in town, you need to also tell your customers why your coffee is unique and what makes it the best coffee in town.
When a claim is backed by satisfactory reasoning, customers are more willing to try the product and finds it easier to build trust for the brand. For some businesses, sharing their product demos and customer testimonials can help build a strong trust among customers.
With SocialEpoch WhatsApp API, you can use the status feature to share customer testimonials and product demos. You can also use your display picture or account bio to let your customers know why you are the best in what you do.
Sharing similar information in conversation groups and personal chats can also be an effective means of client nurturing.
Read more: 10 Use Cases Of WhatsApp Marketing In E-commerce Retail
4. Personalize your marketing strategy
Every customer is unique and has specific interests and preferences. Using a ‘one-size-fits-all’ marketing strategy may be a futile attempt. Using the same approach every time may cost you a lot of time and money and cannot yield significant results.
For example, if you are a shoe seller, you may have customers with different preferences. Some customers would prefer a certain brand, while others may opt for shoes that are the latest in trend. Some customers may look for durability while others may go for shoes under a certain price range.
As a business, is not possible to use the same marketing strategy for every customer that visits your store. You need to understand your customer requirements and personalized your marketing strategy accordingly. You talk about product durability if that’s what your customer is interested in. Or offer shoes under a certain price range if your customer has a certain budget in mind.
You can use SocialEpoch WhatsApp SCRM to understand your customers better through personal interactions and then go for the marketing strategy that best suits your customer interests. This will help you build a strong and durable relationship with your customers and help you get more sales for your business.
Also read: WhatsApp Business: The Future For E-commerce Communications
Your customers are your truest assets. Understanding them and approaching them in a well-planned manner can help you generate better sales and establish long-term relationships. SocialEpoch SCRM can be an essential part of your marketing strategy as it can help you measure your growth, improve customer engagement, personalize customer service, and more.
To learn more about SocialEpoch features and services, click here. You can also request a free demo by dropping a mail at firstname.lastname@example.org.