Mass messaging tools and how they can be used to increase engagement
When it comes to communicating with customers and prospects, there are a lot of different ways to do so. Messaging apps are some of the fastest-growing platforms for online communication, and they’re also among the most personal. SMS and social media allow you to send messages that can be seen by hundreds or thousands of people at once—not very personal at all! While it’s true that SMS and social messaging channels like Facebook Messenger can be used for mass messaging as well, they’re usually not optimal for this purpose.