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8 Best Marketing Automation Tools For Small To Medium Business

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Marketing automation tools are a huge boon to small businesses. They allow you to connect with your customers in a more automated and effective way than ever before, so it’s important to find the best one for your business. This post will take you through eight of the best marketing automation tools available today, including MailChimp and ActiveCampaign.



MailChimp is a powerful email marketing platform that’s easy to use and has a free option. That makes it a great choice for small businesses, as well as businesses with a small budget. It also comes with some impressive features that make it an option for larger companies, though the pricing is higher than what smaller companies have to pay.

MailChimp uses an algorithm called “A/B testing” to automatically optimize your emails based on how recipients respond to them. This means you can spend less time sending out campaigns and more time focusing on growing your business overall.



ActiveCampaign is a marketing automation tool that helps you connect with your customers. Each customer interaction is tracked, allowing you to analyze their behavior and send them relevant content. If a subscriber doesn’t open an email in 10 days, it will be marked as “unsubscribed.” You can also use the software to segment your audience based on things like past purchases or interests (like travel or football).

ActiveCampaign has over 1 million users and was named one of the best small business CRM applications by Entrepreneur magazine in 2018. It’s easy to use and affordable at $9 per month for up to 500 contacts or $29/month for unlimited contacts—and there are even cheaper paid plans if you have fewer than 100 emails coming into your inbox each month. The company also offers a 30-day free trial so you can see how well it works for your own business before committing any money.



GetResponse is an email marketing platform that offers a variety of tools:

  • Email marketing
  • Lead generation, sales, and marketing automation.

GetResponse is a great tool for small businesses because it has a user-friendly drag-and-drop interface. It’s also easy to configure and manage multiple lists. You can also use social media signup forms on your website or blog to grow your mailing list.


Infusionsoft is a marketing automation tool

Infusionsoft is a marketing automation tool, but it also has other features that make it valuable to small businesses. It’s a software-as-a-service (SaaS) solution, which means that you don’t have to install or maintain the software yourself. It’s cloud-based and comes with a number of benefits:

  • You can access the tool from anywhere in the world using your mobile device or laptop computer.
  • You don’t need to worry about maintaining servers and upgrading the software when new features are introduced.
  • The service provider handles all upgrades for you so you don’t need technical support staff on hand to do this work on an ongoing basis.

Constant Contact


Constant Contact is a marketing automation tool that helps you to create and send emails, manage contacts, and track your results. The company provides a free plan that includes up to 500 contacts and unlimited email sends.

With this tool, you can design beautiful emails with templates for every occasion: from birthday cards to wedding invitations and more. You also have the option of creating your own HTML-based messages or using their drag & drop editor to make them look even better.

With Constant Contact’s built-in analytics dashboard, you’ll be able to see exactly how many people opened or clicked on any given email campaign sent through this software so that you can adjust accordingly in future emails sent out by your company.



If you’re looking for a powerful email marketing tool that will help you grow your business, look no further than ConvertKit. It’s a great choice for small companies and ecommerce sites, though it also has features that can be useful to bloggers.

ConvertKit is easy to use, affordable and allows users to create beautiful design templates using drag-and-drop tools. Best of all? The service offers a free plan that includes up to 2,000 subscribers.

If you want more from your email marketing platform—or if you have more than 2,000 subscribers—you can pay $29 per month for the Professional tier or $49 per month for the Business tier (which includes up to 12k subscribers).



AWeber is a popular choice for small businesses. It’s easy to use, affordable, and has a good feature set for small businesses with fewer than 5,000 subscribers.

Salesforce Pardot


Salesforce Pardot is a marketing automation tool for B2B companies that allows you to create email campaigns and conduct lead research. It’s also a cloud-based solution with a mobile app.

The Pardot interface is drag-and-drop, which makes it easy to customize your digital marketing campaigns. You can also use its built-in integrations with Salesforce CRM and products like Microsoft Excel to make data entry tasks easier.

Marketing automation tools help you connect with your customers

Salesforce Pardot is a marketing automation tool

Marketing automation tools are a way to automate the repetitive tasks associated with marketing. They help you connect with your customers and create a more personalized experience. This is especially true if you have multiple products or services, as each one can have its own unique messaging and outreach strategy.

The right marketing automation tool can save time and money, which are precious resources for small businesses. A good system will help you scale your business without having to hire an in-house team of marketers; they’re effective at creating targeted lists of prospects based on their needs, preferences, or demographics; they’ll keep track of who has subscribed to what so that you don’t have to manually manage subscriptions for each customer individually; and finally (and perhaps most importantly), these systems allow users access from any device anywhere in real time so that no matter where they are there’s always someone available should something come up unexpectedly.”


As you can see, there are plenty of marketing automation tools out there to choose from. The best way to determine which one is right for your business is by doing some research and comparing features.