Facebook, the largest social media platform in the world, is an obvious place to market your business. But how do you get started? How can you use Facebook marketing to bring more clients to your company? Here are nine strategies for getting more traffic and leads from Facebook:
Remarket to audiences on Facebook.
Remarketing is a marketing tactic that allows you to display ads to people who have already visited your website. This can be very effective in converting leads and bringing more customers into your business. It works by targeting those who have already shown an interest in your product or service, so they are more likely to convert when they see the ad again on Facebook or other locations across the web.
Engage with your own Facebook posts.
If you’re exhausted by the thought of having to engage with your own posts, here’s a tip: don’t think of it as engaging with your own post. Think of it as engaging with your audience. It will be the same people who are following you and buying from you in real life, but they are now consuming content that can benefit their lives outside of work and home on Facebook. Responding to comments and questions is a great way to show that you care about what matters most to them—and that includes showing interest in their lives outside of business as well!
That said, if someone makes an interesting comment or asks a question (like “When should I use hashtags?”), then by all means respond! Don’t let anything go unanswered for too long; otherwise, people will start looking elsewhere for answers rather than waiting around for yours. And while it might seem silly at first thought that people would prefer getting advice from someone else instead than directly asking their friend or family member who could answer better than anyone else… well… there’s nothing wrong with being polite either way!
Target your audience with Facebook ads.
When it comes to Facebook marketing, choosing the right ad audience can be a challenge. A good way to discover who your target audience is is by using one of Facebook’s targeting options:
- Custom Audiences
- Lookalike Audiences
There are three types of lookalike audiences you can create on Facebook:
- Lookalikes based on existing customers (or contacts) who have purchased from or interacted with your business in some way. This allows you to find new people who are similar in demographics and interests as those who already know and trust your brand. For example, if your business sells children’s clothing, you could create a lookalike audience based on all the parents who have bought clothing for their child(ren) from your store within the past six months. If 25% of these parents were also interested in buying toys for their children, then this information would be included within the lookalike audience so that when ads were run against them they would see ads about toys being sold at this location! This type of targeting works really well when paired with geo-targeting (which we’ll get into next).
Retarget website visitors on Facebook.
Facebook retargeting allows you to show ads to website visitors who have already interacted with your business. With Facebook retargeting, you can re-engage people who have visited your site but left without making a purchase.
This is a great opportunity because it lets you get in front of people who are interested in what you have to offer, but haven’t converted yet—people who might be on the fence about purchasing from you.
To set up retargeting ads on Facebook, first install the pixel from Facebook or Google and then create custom audiences from this data. After that, just pick which type of ad content will work best for each kind of audience (such as video). Boost these ads and watch them perform!
Advertise to Lookalike Audiences.
The first step to advertising with Facebook is creating a lookalike audience. A lookalike audience is created by uploading your customer list or email list, then allowing the platform to do its magic. They will create an audience that looks like your existing customers and target those people with ads.
You can also use this strategy to identify potential clients who could be interested in your business, but aren’t yet customers. To do this, you’ll need either an email list or contact information from a past client (or other source). Then simply upload it into Facebook’s advertising platform and let them build a lookalike audience for you!
Analyze and optimize your ads.
The first step is to analyze your ads. This is where Facebook’s analytics tools come in handy. Here, you can see which ads are performing well and which ones aren’t, as well as how much each ad costs per click and impressions.
With this information at hand, you can optimize your ads so that they generate more clicks and conversions for the same amount of money spent on them. You can do this by changing the copy or images used in an ad — or even by creating a new ad altogether!
Use a giveaway or contest to generate leads.
Giveaways and contests are a great way to engage with your audience and build your email list.
This is actually one of the fastest ways to get leads, especially if you’re already an influencer in your field or industry. You can run giveaways where readers have to complete some sort of action in order to be eligible, such as leaving a comment on what they want most out of life or tagging their friends in a post about why they love you so much. Once someone completes the task, they’re automatically put into the giveaway drawing! This also helps build brand loyalty, because people love having something that is theirs alone (even if it isn’t).
Create an effective landing page.
A landing page is a standalone web page that has been designed to drive traffic from one specific source (such as Facebook) to your website. Landing pages should be simple and focused on one goal, with a clear call-to-action (CTA).
This can be as simple as asking people to contact you if they are interested in learning more about your services. You also need to make sure that your headline catches the interest of potential customers, because this is what they will read first before clicking through or moving on. Your headline should encourage them to click through and read more about what you do in the body copy.
The body copy should describe why your business is different than others like it; how you can help or solve other problems that may not have been previously thought of; explain why people would want to work with someone like yourself; and what sets you apart from competitors.”
Use these strategies to market your business effectively on Facebook.
Here are some of the best ways to use Facebook marketing to bring more clients to your business.
- Post regularly and share content that resonates with your audience. Regular posting is a must for any social media account, but it’s even more important when you’re trying to attract new customers. When you post regularly, people will begin following your page because they know they’ll be seeing fresh content every time they visit it. If you only post once or twice a month, people might feel like there’s no point in checking back in with you—or worse yet, they may not realize that your profile exists at all!
As you can see, there are many ways to use Facebook marketing to bring new clients to your business. You’ll need good content and a solid ad strategy, but if you put in the work and do it right, you’ll start seeing results soon enough!