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A Comparison Between WhatsApp, WhatsApp Business, And WhatsApp Business API Enabled SocialEpoch

WhatsApp is currently one of the most popular instant-messaging apps and has more than 2 billion monthly active users in 180+ countries worldwide. WhatsApp is widely seen as a personal space where one can connect with their close connections. 

WhatsApp offers all the necessary tools for its users to stay in touch with their near and dear ones. From offering free voice and video calls to sharing interesting emojis and stickers. WhatsApp is the ultimate go-to solution for personal one-on-one conversations. Seeing its growing popularity, WhatsApp launched different variants of its marquee product to accommodate various user bases such as individuals, small businesses, and large enterprises. Here is a brief comparison of its variants along with SocialEpoch. 

1 . WhatsApp
2. WhatsApp Business
3. WhatsApp Business API

WhatsApp v/s WhatsApp Business v/s WhatsApp Business API enabled SocialEpoch

WhatsApp which is a conglomerate of Facebook has currently 3 variants of WhatsApp available in the market. Each one designed specifically keeping the needs of individuals, and businesses in mind. Let’s discuss the differences and similarities between WhatsApp, WhatsApp Business, and WhatsApp Business API with SocialEpoch

1. WhatsApp

WhatsApp is a free social networking app that allows users to connect with each other irrespective of their geographical locations. The only requirement being a mobile phone which supports WhatsApp and the internet, WhatsApp provides users a private and secure channel where they can have personal and professional conversations with people in real-time. WhatsApp offers several features such as sharing multimedia files(images, videos, GIFs, stickers, contacts, and data files) as well as exchange video and voice calls making it an ultimate solution for personal interactions. 

2. WhatsApp Business

WhatsApp Business App is a counterpart of WhatsApp messenger but is designed as a business exclusive platform keeping small and medium businesses in mind. It allows businesses to create a professional profile for themselves and connect with their customers personally. It also facilitates product showcase through catalogs and uses automated tools to easily sort and respond to customer queries. WhatsApp Business can be used by businesses to get customer feedback, answer their queries, and improve their overall user experience. 

WhatsApp Business allows businesses to manage daily interactions with customers by creating templates, labeling each contact, and automating quick replies, greetings, and away messages. WhatsApp Business can help in the various business workflow such as nurturing leads, sending regular product notifications, carrying out campaigns, and providing personalized customer services. 

WhatsApp Business can be downloaded for free ac can be used simultaneously with WhatsApp messenger. While most of its features are the same as WhatsApp messenger, it does provide some additional elements such as business profile and catalog for small businesses. 

3. WhatsApp Business API

WhatsApp Business API is designed for large businesses and is packed with more features. It can accommodate the daily needs of large enterprises such as connecting with a larger number of customers, provide customer relationship services, chatbots, and more. Unlike its counterparts, WhatsApp Business API is not available for free and needs to be subscribed through Business Service Providers (BSP) like SocialEpoch. To grant you access to its API, WhatsApp requires official approval of your account, made possible by its BSP partners.

SocialEpoch enabled WhatsApp Business API offers businesses state-of-the-art automation tools. It offers features and processes such as end-to-end encryption, automatic data synchronization, multiple device access, visual dashboards, and team inboxes. SocialEpoch allows businesses to create 10 Whatsapp accounts simultaneously and multiple agents to login in simultaneously. 

In terms of CRM features, SocialEpoch provides auto-reply templates, quick replies, and away messages. It also offers contact labeling, user persona creation, group, and broadcasting as well as personal one-on-one interactions. Advanced CRM features also allow conversation allocation to designated teams as well as keyword search-based auto-reply which makes managing a large number of conversations for big businesses easy. 

SocialEpoch enabled API has fewer restrictions as compared to WhatsApp Business. It allows businesses to import and export a large number of data files in .cvs or .xls format. It also helps bypass traffic influx metrics and minimizes the risk o account being blocked by WhatsApp.  

Comparision at a Glance

Talking about similarities between WhatsApp. WhatsApp Business and Whatsapp Business API, the core functionalities such as instant messaging, sharing images, videos, files, links, voice messages, live location sharing, and contact sharing remain the same. All three variants allow group conversations and broadcasts. However, when it comes to audio and video calling, these feature is limited only to WhatsApp and WhatsApp Business. While  WhatsApp and WhatsApp Business has a limitation of 256 contacts, SocialEpoch allows a much larger contact list.

Each version of WhatsApp comes with its own advantage and is created to suit its user requirements perfectly. Having said that, WhatsApp and WhatsApp Business have a number of limitations that the API successfully removes.

If you feel that WhatsApp and WhatsApp Business does not suit your business requirements, then SocialEpoch is your solution. Check out video tutorials and user guides to know more about it in detail. You can also download the app on your android device and start using it right away(currently not supported on iOS devices). This way, you will be able to utilize the numerous advantages it offers. If you are unsure whether our platform is the right one for you, feel free to get in touch with us