Introduction Over-the-top content is a term used to describe services such as Netflix, Hulu, and HBO GO. These video streaming services are delivered in an “over-the-top” manner, meaning they don’t require users to pay for… Conversational AI: The Missing Link Between Over-the-Top (OTT) Content Platforms

Introduction We are in the midst of an OTT revolution and there is a lot of innovation happening in the space. One area that has been neglected however, is audience engagement. In this blog post… Conversational AI in OTT Platforms- Innovating Audience Engagement with AI

Introduction The way we interact with brands has changed. It’ s time to adapt your customer service model. How a modern chatbot can solve your customer service woes. Reduce wait times and enable self-service. Personalize… How Conversational AI Forges Connections Between Customers and Brands

Introduction Conversational AI has been getting a lot of attention in the media recently. The technology is being used to power personal assistants, chatbots, and voice-activated devices like Amazon Echo — but what does that… Conversational AI in Commerce: Why Brands Need to Shift Their Focus

Introduction Integration tools help businesses stay connected with customers, as well as improving business operations. Direct Line To Customers One of the most critical benefits to this type of integration is that businesses can easily… What Are The Benefits Of Integration Tools For Businesses

Introduction Sales lead nurturing is the process of strategically managing a prospect’s relationship with your brand. It includes sending them emails, showing them content, and ultimately turning them into a customer. Sales lead nurturing takes… Sales Lead Nurturing Strategies That Actually Work

Introduction Nurturing leads is a crucial step in the sales process. It’s how you keep potential customers engaged with your brand, without being too pushy or aggressive. The right lead nurturing strategy can help you… How To Nurture Sales Leads So That You Actually Make The Sale