Introduction
The world is increasingly moving to messaging apps. WhatsApp, with more than 1.5 billion users, has become one of the most popular chat apps in the world. It’s not only simple and intuitive to use, but it also offers features like end-to-end encryption that make it incredibly secure—the best choice for customer engagement in this digital age.
Engagement is the key to growth and revenue
Engagement is the key to growth and revenue. An engaged customer is more likely to be a returning customer, more likely to refer you to others, more likely to remain loyal, and most importantly: they are more satisfied with your product or service. When we look at engagement as a whole – from acquisition through loyalty – we can see how important it is for businesses of all sizes.
WhatsApp is fast, everywhere and personal
WhatsApp is fast. You can send a message in seconds, and you can expect it to be received within minutes (if not immediately). This is very different from SMS, which relies on a cellular network that may or may not work where you are. WhatsApp also doesn’t have any kind of delivery confirmation like SMS does—it just shows up as an unread message when someone opens the app.
WhatsApp is everywhere. In addition to the fact that there are over 1 billion users across all platforms (iOS, Android etc), WhatsApp has been localized into six languages: English, Spanish, French and more recently Hindi/Urdu; meaning you don’t have to worry about whether your audience speaks your language or not—and if they do speak it then they can still read your messages without any issues!
WhatsApp is personal because each user has their own phone number which acts as their account ID so there aren’t any usernames or logins necessary (though those will come soon).
3 billion active users on WhatsApp
One of the many reasons that WhatsApp is a great engagement tool is because of its massive user base. Globally, there are over 2 billion active users on WhatsApp. In India alone, there are over 500 million monthly active users (MAUs). In China, there are over 600 million MAUs. The numbers just keep going up from there!
WhatsApp is especially popular with younger generations because it offers them the privacy they want while still allowing them to communicate with their friends and family at low cost. It’s also popular in developing countries where people don’t have access to other forms of electronic communication like email or Facebook Messenger but still want to stay connected with their loved ones back home—something that’s become increasingly important as globalization continues apace around us all these days!
Most popular messaging app in the world
With more than 1.5 billion users, WhatsApp is the most popular messaging app in the world and it’s not even close.
Over 3 billion people actively use WhatsApp each month to exchange over 60 billion messages per day. Over 4 billion messages are exchanged between businesses and people every month on WhatsApp Business.
Over 60 billion messages sent per day
Whatsapp has a large user base of over one billion users and is growing at a rate of 3 million new users every day. This is a significant number, but not for long. To put it into perspective:
Every day, there are more text messages sent on WhatsApp than the total population of India (1,319 million).
If you’re using WhatsApp to engage customers, there’s no doubt that you want to reach as many people as possible—and there’s also no doubt that your competitors are using WhatsApp too. If you want to connect with your audience through this popular channel and win their business, it’s important to understand how messaging apps work so that your message gets noticed amidst all the noise in the ecosystem.
Businesses are increasingly using WhatsApp to connect with their customers
You can use it as a customer service channel to respond to enquiries, questions and complaints; you can also use it to provide information about your products and services.
WhatsApp is also great for gathering feedback on how people are experiencing your business as well as what they would like to see added or improved.
You can use WhatsApp to retain customers by sending them offers, coupons and discounts via the app which will make them more likely to come back again when they need something else from you.
If you’re trying to acquire new customers then WhatsApp is an excellent way of doing this because it’s an easy way for people who don’t know each other yet but have similar interests/profiles etc., share information back and forth (e.g., pictures, articles etc.). This helps create trust between members who may not have met yet but are interested in working together in some way at some point down the line.”
1.5 billion people have messaged a business using WhatsApp
WhatsApp, the popular messaging app owned by Facebook, has become a powerful tool for businesses to engage with customers.
- 5 billion people have messaged a business on WhatsApp in the last year alone. That’s a huge opportunity for your brand to reach out and engage with new customers, and it can be done at very little cost if you’re not looking for an immediate response.
The following are some examples of how businesses are using WhatsApp to engage with customers:
- Pizza Hut uses its account as a place where users can order pizza through direct messages. A Pizza Hut customer service representative will then confirm the order before sending it over to the restaurant where they work, who then call them back with their confirmation number so that they can pick up their food later on in person—all without ever having to call up or go into the store themselves! This way, businesses save time since there’s no need to answer phone calls from customers; instead all orders are taken via text message (which is much faster).
Over 4 billion messages exchanged between businesses and people every month
WhatsApp is the world’s most popular messaging app, used by more than 1.5 billion people. In fact, over 4 billion messages are exchanged between businesses and people every month—and that number is only growing. Businesses are increasingly using WhatsApp to connect with their customers because it provides a way for them to reach out at any time of day or night while ensuring that they get an immediate response from their audience. The ability to create conversations with customers from anywhere on the globe makes it easy for businesses to stay connected with those who matter most: their patrons!
In addition to this accessibility and responsiveness, WhatsApp also offers several features that make it an ideal medium for engaging with customers:
- It’s free (as long as your phone number isn’t from the United States)
- It’s fast—messages take just seconds to send or receive
- And finally (but not least): You can “WhatsApp” groups! That means you can add multiple contacts at once and start conversations quickly without having issues getting everyone involved on other platforms like email chains where everyone needs access before anything happens.”
WhatsApp is the best channel for engaging with customers
WhatsApp is the best channel for engaging with customers.
Why?
Well, it’s free and easy to use. WhatsApp is an incredibly easy way to reach your customers and prospects. It’s fast, everywhere and personal. If you’re not using WhatsApp as part of your marketing strategy yet, it’s time you did so!
Conclusion
There are many other ways to reach out to your clients, but nothing beats WhatsApp. It is the easiest and fastest way of keeping in touch with your customers. You can send them updates, photos or even videos on the go. The best part is that you don’t need internet connection for this! Just remember that WhatsApp is only available on smartphones (Android and iOS devices) and not on desktops/laptops so make sure that you have one of these before starting off on this journey towards better engagement with your audience.
