Social Prospecting: Why Bother With It When Email Is Already Doing A Good Job?
What Is Social Prospecting? Social prospecting is the process of finding, connecting with, and engaging potential customers on social media. In its simplest form, it’s a way to find new people who might be interested in your product or service. But social prospecting has evolved into something much more than simply finding new leads or customers. It can be used as part of the sales cycle to qualify leads and identify products that are most likely to succeed before any money changes hands.