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Social Prospecting: Why Bother With It When Email Is Already Doing A Good Job? 

What Is Social Prospecting? Social prospecting is the process of finding, connecting with, and engaging potential customers on social media. In its simplest form, it’s a way to find new people who might be interested in your product or service. But social prospecting has evolved into something much more than simply finding new leads or customers. It can be used as part of the sales cycle to qualify leads and identify products that are most likely to succeed before any money changes hands.

Social Selling Strategies for B2B Company in 2023

What is social selling?

Social selling is a sales technique that involves using social media to connect with potential customers, build relationships, and ultimately drive sales. It is a way for salespeople to reach out to prospects and customers through social media platforms. It has been growing in recent years as more and more businesses are using social media to reach out to their customers and generate leads.